defining multi-agent patterns & experiences for over 1 million Alexa+ FOOD users

Deciding what to cook every night is exhausting. Mid-week errands steal time and energy.

My Role - Lead Individual UX Designer and Product Strategist

Duration - Feb 2026 - Current, Alexa Endpoints & Devices

Tenets

Know Them Before Planning for Them

91.8% expect personalization
Earn trust by asking about dietary needs, household size, and goals upfront — then remember.

Commit, Then Refine

Not options to assemble.
Alexa decides; the customer edits what doesn't fit.

Speed & Ease Matters

Hands Are Busy, Minds Are Full
Every interaction should remove cognitive load. Voice and touch must both work effortlessly for editing the plan.

Structure by Default, Flex on Demand

Default to day-assigned plans that absorb the planning burden; surface flexible layouts for those whose weeks are unpredictable.

Realistic Plan Types

A good plan saves money, reduces waste, and feels doable — not aspirational.
The plan must match how customers actually live: tight budgets, unpredictable schedules, and limited energy.

Not Done Until It's Shoppable

Shopping lists, pantry checks, and multi-store support are the finish line.

My Role & Challenges