How might we help families stay in the loop — effortlessly sharing updates, coordinating plans, and keeping each other close — so the things that matter don't slip through on a busy day?
INDIVIDUAL CONTRIBUTION FOR THE FOLLOWING PILLARS
Awareness & getting started
Goal: Close the gap between what Alexa does and what customers knows CXO: As a customer I want to be able to know who I can connect to and how
Initiating connection
Goal: Help customers co-ordinate and get things done — together CXO: As a customer I want to reach my home or get someone's attention immediately with more speed and confidence.
Meaningful engagement
Goal: Make it natural for customers to discover new ways to connect CXO: I can show someone I'm thinking of them — effortlessly, when a moment matters
