Alexa+ enables hands-free texting and emailing for the first time, but unlike a personal phone, it's a shared communal device — making privacy the core design challenge when personal conversations, contacts, and messages are enabled to anyone in the family.
MY ROLE
End-to-end design lead: across calling, contacts, texting, emailing, and calendar
Collaboration: Partnered with six product owners, horizontal teams, and legal
RESULTS
Four million customers signed up for the beta hours after the announcement
By June 2025, over one million beta users had enabled Alexa+
PROPOSALS FOR ENABLING COMMUNICATIONS CHANNELS
Project learnings and challenges
Leveraging in-the-moment setup (e.g. when a customer tries to send an email) is a missed opportunity if not designed upfront — retrofitting it later adds complexity across teams
Legal requirements often increase the number of steps in a flow; proactively designing for reduced friction while meeting compliance is critical to avoid bloated experiences
As end-to-end design lead across all connection features, consolidating conflicting requirements from 6+ teams into unified messaging for the central implementation team requires constant re-alignment and clear documentation of decisions
There’s more to this story
Due to the nature of my work on Alexa+, I cannot supply visuals at this time. If you are interested in the various deliverables mentioned above, please reach out to here more.
